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Welcome to Dealer's Choice!
I'm Paul Blumer, writer and cocktail nerd. Once upon a time, I ran an award-winning cocktail bar in Richmond—where I was a People's Choice best bartender.
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At some point I realized I was too old for that shit...so now I'm pure freelance, whether words or mixology—at home in Albuquerque with my dog Suttree.
The best way to keep in touch & stay updated is through my Dealer's Choice newsletter.
Cocktail Bartending & Consulting Services in ABQ
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Bar & Menu ConsultingSetting up a new bar? Building a menu for the big event? Upgrading your home bar and not sure where to start? When I ran the top craft cocktail program in Richmond, VA, we wrote a whole new seasonal menu of 12-16 drinks—every 3 months. Plus our Dealer's Choice option, where you pick 2 adjectives and we improvise something on the spot. Crafting new cocktails is a second language to me. And I've survived enough busy Friday nights to know what works and what doesn't—from where things are placed behind the bar, to scaling a gourmet drink for high-volume service. Bar Consulting (pro or at-home) Basic bar setup Operations & training Bar tools & equipment Glassware Spirit selections Modifiers (liqueurs, etc) Mixers, garnishes, etc Cocktail Menus (any scope) Creative, unique, and cohesive Cost-effective, but high quality Strategized for prep & scale Easy to replicate recipes Guaranteed to delight Want more information? Reach out and let's talk.
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Writing & Narrative TherapyThis one's a two-fer...a single term covering two very different services I offer as a writing coach: Meaning 1: Healing through narrative You probably know you have to "process" difficult emotions and experiences in order to move on from them...but how? What does that mean? For therapists that means talking through events; asking pertinent, pointed questions to tease out...that's right, the stories surrounding and leading to your troubles. For me, it also means writing about it. Usually translated via fiction, but often just stream-of-consciousness journaling. A funny thing happens when you see your thoughts staring back at you from the page. Permanent instead of fleeting; tangible, external, unavoidable. And then the emotional power of rewriting the ending of something that went badly...? Well that's part of the magic I'll show you. Through a series of 45-minute guided writing sessions, where you'll put pen to paper and thoughts to page. With custom journaling prompts to work on between sessions. Contact me for a free discovery call about this type of narrative therapy. Meaning 2: Improving your storytelling/writing Whether for business, memoir, your upcoming speech, or just the pure joy of craft...story is how we understand and communicate meaning in our lives. Whatever the situation, whoever the audience—deliver a lasting experience. No matter your career, home life, or anything else, I guarantee you aren't boring—you just haven't found the right storytelling angle yet. I'll help you get out of your own way, and tap into your strengths to amplify your true inner voice. Contact me for a free discovery call about this type of narrative therapy.
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Private BartendingI no longer work in a bar, but I can still pull a pretty good caper behind the stick... Bartender jargon and bad puns aside—elevate your next event or party; offer a custom high-end cocktail experience people will talk about long after. Delight your guests: Home Office Clubhouse Rec Center Anywhere you can legally consume booze Whatever your setup, we can make it work. I'm nothing if not an expert improviser behind the bar. Go big or go basic—the choice is all yours! Options include: Custom menu creation & printing Non-alcoholic "mocktails" Ingredient curation & sourcing Dealer's Choice (a set of ingredients for mixology improv) Guest spotlight: VIP cocktail-coaching session behind the bar Party favors: batched, bottled, and labeled *Drink tickets or open-bar only (I don't handle payments or tabs). Rates vary. Inquire within.
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Group Cocktail ClassesGather some friends (or delight your coworkers/employees) for an unforgettable bonding event with cocktails! Learn 1-3 cocktails together and taste how elements like aroma, sweet, sour, heat, and dilution balance into a palate-enchanting experience. Each class is completely customized for the group's needs & desires. Options include: Classic cocktails or new creations Blind-tasting comparison experiences Take-home recipe cards Ingredient curation & sourcing Beginner's bar-kit packages (shaker, jigger, strainer, etc) Got some ideas? Let's talk!
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